1.Interaction of Technological Marketing and Porter’s Five Competitive Forces on SME Competitiveness in South Africa

作　　者：Progress Hove ;Reginald Masocha

出　　处：Mediterranean Journal of Social Sciences. 2014 ;5(4):254-262.doi:10.5901/mjss.2014.v5n4p254

出版社：Mediterranean Center of Social and Educational Research (MCSER)

文章 ID：248534860

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2.E-banking adoption by customers in the rural milieus of South Africa: A case of Alice, Eastern Cape, South Africa

作　　者：Reginald Masocha ;Norman Chiliya ;Stanislous Zindiye

出　　处：African Journal of Business Management. 2011 ;5(5):1857-1863.doi:10.5897/AJBM10.850

出版社：Academic Journals

文章 ID：100961884

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3.The impact of technology on competitive marketing by banks: A case study approach

作　　者：Reginald Masocha ;Norman Chiliya ;Stanislous Zindiye

出　　处：African Journal of Marketing Management. 2011 ;3(3):68-77.

出版社：Academic Journals

文章 ID：1024104211

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4.Adoption of Mobile Money Services and the Performance of Small and Medium Enterprises in Zimbabwe

作　　者：Reginald Masocha ;Obey Dzomonda

出　　处：Academy of Accounting and Financial Studies Journal. 2018 ;22(3):1-11.

出版社：The DreamCatchers Group, LLC

文章 ID：1037430826

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5.The Role of Motivation in Curbing Resistance to Innovation in Mobile Payment Services in South Africa: A Focus on University Students

作　　者：Reginald Masocha ;Lillian Chiwenga

出　　处：Academy of Accounting and Financial Studies Journal. 2020 ;24(1):1-13.

出版社：The DreamCatchers Group, LLC

文章 ID：1037431071

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6.Demystifying the Nexus Between Social Capital and Entrepreneurial Success in South Africa

作　　者：Obey Dzomonda ;Reginald Masocha

出　　处：Academy of Entrepreneurship Journal. 2019 ;25(1):1-10.

出版社：The DreamCatchers Group, LLC

文章 ID：1037431839

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7.Relational Practices the Influence of Interaction and Network Marketing on the Performance of Small Medium Enterprises in the Fast Food Sector of South Africa

作　　者：Reginald Masocha ;Fortunate Mandipaka

出　　处：Academy of Entrepreneurship Journal. 2020 ;26(1):1-12.

出版社：The DreamCatchers Group, LLC

文章 ID：1037431936

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8.Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

作　　者：Reginald Masocha

出　　处：Journal of Economics and Behavioral Studies. 2018 ;10(6):162-170.doi:10.22610/jebs.v10i6(J).2606

出版社：International Foundation for Research and Development (IFRD)

文章 ID：1037423302

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9.The Role of E-Banking on the Switching Behaviour of Retail Clients of Commercial Banks in Polokwane, South Africa

作　　者：Reginald Masocha ;Tafadzwa Matiza

出　　处：Journal of Economics and Behavioral Studies. 2017 ;9(3):192-201.doi:10.22610/jebs.v9i3(J).1758

出版社：International Foundation for Research and Development (IFRD)

文章 ID：1037423543

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	Reginald Masocha	9篇
	Norman Chiliya	2篇
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	Stanislous Zindiye	2篇
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	Academy of Accounting and Financial Studies Journal	2篇
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	African Journal of Marketing Management	1篇