1.SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers

作　　者：Guido Cristini ;Cristina Zerbini

出　　处：International Business Research. 2017 ;10(8):1.doi:10.5539/ibr.v10n8p1

出版社：Canadian Center of Science and Education

文章 ID：199291043

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2.Store Brand Purchase in the Italian Market

作　　者：Guido Cristini ;Cristina Zerbini

出　　处：International Journal of Business and Management. 2018 ;13(7):126.doi:10.5539/ijbm.v13n7p126

出版社：Canadian Center of Science and Education

文章 ID：217942169

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3.Wine Marketing: Consumer Persuasion through the Region of Origin

作　　者：Sabrina Latusi ;Cristina Zerbini ;Silvia Maestripieri 等

出　　处：International Journal of Business and Management. 2018 ;13(7):137.doi:10.5539/ijbm.v13n7p137

出版社：Canadian Center of Science and Education

文章 ID：217942170

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4.Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade

作　　者：Beatrice Luceri ;Edoardo Sabbadin ;Cristina Zerbini

出　　处：International Business Research. 2017 ;10(12):239.doi:10.5539/ibr.v10n12p239

出版社：Canadian Center of Science and Education

文章 ID：222513894

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5.The Role of Social Networks During the COVID-19 Lockdown: Real-Life Social Distancing Vs Virtual Interactions

作　　者：Donata Tania Vergura ;Beatrice Luceri ;Cristina Zerbini

出　　处：International Journal of Business and Management. 2021 ;16(5):133.doi:10.5539/ijbm.v16n5p133

出版社：Canadian Center of Science and Education

文章 ID：260949943

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6.Store Brand Equity: An Explorative Study

作　　者：Guido Cristini ;Cristina Zerbini ;Elisa Martini

出　　处：International Journal of Business and Management. 2018 ;13(11):122.doi:10.5539/ijbm.v13n11p122

出版社：Canadian Center of Science and Education

文章 ID：230806360

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	经济计划与管理	4篇
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	Cristina Zerbini	6篇
	Beatrice Luceri	3篇
	Guido Cristini	3篇
	Donata Tania Vergura	1篇
	Edoardo Sabbadin	1篇

	International Journal of Business and Management	4篇
	International Business Research	2篇

	2021	1篇
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	2017	2篇

	Elisa Martini	1篇
	Sabrina Latusi	1篇
	Silvia Maestripieri	1篇