文章基本信息

标题：CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN
本地全文：下载
作者：Hatane Semuel ; Elianto Wijaya
期刊名称：Jurnal Manajemen Pemasaran
印刷版ISSN：1907-235X
出版年度：2008
卷号：3
期号：1
页码：35-54
DOI：10.9744/pemasaran.3.1.pp. 35-54
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：This research is done to find out the implementation of Corporate Social Responsibility (CSR) towards purchase intention in some restaurants in Surabaya by using corporate image as an intervening variable. There are 105 respondents who become the customers of some restaurants implementing CSR. CSR is viewed from triple bottom line dimensions, which are economic dimension, social dimension, and environmental dimension. The research shows that Corporate Social Responsibility (CSR) has direct influence on purchase intention as well as corporate impage; whereas corporate image has influenced directly on purchase intention. In this case corporate image serves as an intervening variable between Corporate Social Responsibility and purchase intention.
关键词：Corporate Social Responsibility (CSR), purchase intention, corporate image, restaurant.