文章基本信息

标题：E-Commerce: True Indian Picture
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作者：Agarwal, Devendera ; Agarwal, R.P. ; Singh, J.B. 等
期刊名称：Journal of Advances in Information Technology
印刷版ISSN：1798-2340
出版年度：2012
卷号：3
期号：4
页码：250-257
DOI：10.4304/jait.3.4.250-257
语种：English
出版社：Academy Publisher
摘要：This paper gives an insight of e-commerce and highlights the present scenario of e-commerce in India. It presents the surfing pattern of Indian public to give the critical review on truth of various reports being published from time to time. It also critically analyses the e-commerce with major focus on B2C e-commerce which involves e-tailing.
关键词：e-Commerce;B2C;e-tailing;Indian Consumer;Trust