文章基本信息

标题：Performance Evaluation of Management Environment in Microelectronics Enterprise
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作者：Gao, Hui-ying
期刊名称：Journal of Networks
印刷版ISSN：1796-2056
出版年度：2013
卷号：8
期号：5
页码：1073-1079
DOI：10.4304/jnw.8.5.1073-1079
语种：English
出版社：Academy Publisher
摘要：For the microelectronics manufacturing industries that have uncertain demand, high volume cost and Oligarchs characteristics, we often discuss the possibility of competitors on the capacity of strategy. First of all we use the industry data to analysis the manufacturing cost, demand and the historical situation of the revenue and we also discuss the influence about the uncertain demand and high volume cost to the industrial structure. Secondly, it put the individual manufacturer not considering the capacity decision of the competitor as the premise and put revenue as the performance target for capacity expansion to construct the mathematical optimization model of the productivity level under the uncertain demand. And the productivity level is called the micro capacity. The manufacturer based on competition and the levels of microscopic production can consider using the radical strategy or still upholding the microscopic optimal capacity, and then put forward a game model to analysis the expected profits of the leaders and the followers who have take the two strategies. Besides, we can use the industrial data to calculate and then get the equilibrium. At last we can calculate the conclusion that for the manufacturers of monopoly industry when they faced with the different marginal profit, different demand variation and hyperbaric capacity amortization cost, the leading manufacturers can use radical production strategy. On the one hand, they can improve the profits, on the other hand they can also compress the profit that was gotten by following the manufacturers. Therefore, the capacity expansion decision can be used as the means of competition for the leading manufacturers.
关键词：the microelectronics industry;oligarch competition;game mode;competitive strate