文章基本信息

标题：Mining Users Similarity of Interests in Web Community
本地全文：下载
作者：Yu, Wei ; Li, Shijun ; Zhang, Yunlu 等
期刊名称：Journal of Computers
印刷版ISSN：1796-203X
出版年度：2011
卷号：6
期号：11
页码：2357-2364
DOI：10.4304/jcp.6.11.2357-2364
语种：English
出版社：Academy Publisher
摘要：In Web Community marketing, it is an essential research to discover potential consumer groups based on their interests. In real society, the sociologists deem that the intimate friends show more similarities in their interests. Based on a large number of experimental analysis and data statistics of Web Community users, this paper proves that the view is also suitable for Web Community, and it is used to excogitate to discover the users with similar interests by induction and estimation. This paper compares conversation degree and interest similarity in sample user data, conducts the conjecture experiments and then obtains the relationship between conversation degree and interest similarity by statistics and analysis on the basic conversations. Afterward, we measure the relationship quantitatively and conclude a distribution function. Based on these, an algorithm with regard to mining user groups with similar interest quickly in the web community has been proposed. Finally, we prove the efficiency and accuracy of this algorithm by confidence measurement and algorithm testing. Experimental results show that it is more effective and feasible than other old methods, especially in speed.
关键词：Web Community User;Mining Users;Interest Correlation;Conversation Behavior