摘要:The aim of this research was to find the farmers perception about the agropolitan institutional role performance, to measure the level of communication’s effectiveness and to find some factor that influence of its. The design and methods in this research was survey and stratified random sampling. The data was obtained from three villages for 120 respondents. Data was analyzed by non parametric statistic, in this case was Rank Spearman.The result shown that farmer’s perception about agropolitan institutional role were central, province and regency team work, agricultural extension agents, bussiness agent, farmer team work, PH and STA institutional actually haven’t exactly yet. The farmer perception is linierly, by using communicative method and rare frequency. The farmers communication in agropolitan institutional roles development haven’t effective yet. Some factors of respondent characteristic that correlate with the intensity of farmer’s social interaction, there are low education, experience and farmer’s income. The role of central, province,regency team work, agricultural extension agents, and farmer team work correlate significantly with the intensity of farmer’s social interaction and the effectiveness of farmer’s communication. The intensity of farmer’s social interaction correlate significantly with farmer’s perception and farmer’s behavior.
关键词:communication effectiveness, agropolitan institutional, role development