The article presents the frame structure of the concept Family in the Finnish paroemiological fund, describing three top levels: “Nuclear Family”, “Androcentric Family” and “Affinal Family” which include five terminals and four sub-slots. The Finnish mentality reflected in proverbs and sayings is characterized by three cognitive levels according to their inner form and meaning, plane of content and plane of expression. The results of the research suggest that in the analyzed fragment of the linguistic view of the world metaphorical paroemiae make up 51% (70 out of 137 units). In Finnish proverbs and sayings the leadership belongs to the man; fathers are responsible for the formation of national self-consciousness and women are home-keepers. Four types of metaphors are typical of the paroemiae: anthropomorphic, naturemorphic, sociomorphic and artefactual among which the last ones prevail. According to their axiological status the frames are divided into three groups: meliorative, pejorative and ambivalent.