This article aims to identify and theoretically justify the basic principles for forming teaching staffs’ competitiveness in vocational training institutions. The key categories in the identification of these principles were such concepts as: the competitiveness of a teacher, the competitiveness of teaching staff, thecorporate competition. The authors of the article have proposed the following principles for forming the competitiveness of teaching staffs in vocational education institutions: dialogic, transparency, corporativity and dynamism. The contents of this article can be useful for administrators and teachers of secondary and higher professional education, for researchers concerned with the formation of teachers’ competitiveness, students, and for enhancing the competitiveness of colleges and universities.