文章基本信息

标题：VERTICAL AND HORIZONTAL COORDINATION IN THE AGRO-BIOTECHNOLOGY INDUSTRY: EVIDENCE AND IMPLICATIONS
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作者：Kalaitzandonakes, Nicholas G. ; Bjornson, Bruce
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1997
页码：129-139
出版社：Journal of Agribusiness
摘要：Agro-biotechnology is evolving from a pre-commercial phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation.
关键词：Acquisitions;Agricultural biotechnology;Firm strategy;Industry consolidation;Industry structure;Mergers