文章基本信息

标题：TESTING FOR STORE-LEVEL DIFFERENCES IN FACTORS AFFECTING ITEM MOVEMENT OF PREGO AND RAGU SPAGHETTI SAUCES USING POINT-OF-SALE DATA
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作者：Seo, Seong-Cheon ; Capps, Oral, Jr.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1997
页码：42-53
出版社：Journal of Agribusiness
摘要：Using IRI Infoscan store-level data or Prego and Ragu brands of spaghetti sauces, estimates were obtained for own-price, cross-price, and advertising elasticities for Houston, TX and Dallas/Ft. Worth, TX markets via the use of SUR (Seemingly Unrelated Regression) technique. As well, impacts of featuring, display, and free-standing inserts on movement of spaghetti sauces at the store level were obtained. Dynamics in item movement also were captured. Within a particular market for a given brand, coefficients of factors affecting movement of spaghetti sauce were different across stores.