文章基本信息

标题：SURVEYING THE RELATIONSHIP BETWEEN ACCOUNTABILITY DIMENSIONS AND CUSTOMER LOYALTY AT REFAH BANK IN GOLESTAN PROVINCE
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作者：Mahmood Aghayi ; Dr. Habib Ebrahimpour
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2015
卷号：4
期号：7
出版社：Sohar University, Oman and American University of Kuwait
摘要：The study tries to check the relationship between the kinds of accountability and customer loyalty at refah banks in Golestan province . The aim of the present study is the descriptive research applied method; it is correlational and a survey. The populations are all bank customers of Refah bank in Golestan Province that were selected 385 person as sample and Morgan table was used to deter mine sample size . Random sampling was select ed to choose simple s . Data is collected by questionnaire. Pearson correlation test to investigate hypotheses of the research . Findings show that there is meaningful relation between ethical accountability, financ ial accountability, legal accountability, the cultural accountability, performance accountability, political accountability, and structural accountability dimension s and customer loyalty.
关键词：Accountability and its types; customer loyalty