文章基本信息

标题：RELATIVE AND ABSOLUTE RISK FORMAT IN ELICITING WILLINGNESS-TO-PAY FOR BEEF IRRADIATION
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作者：Rimal, Arbindra ; Fletcher, Stanley M. ; McWatters, Kay H. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2000
期号：suppl
出版社：Journal of Agribusiness
摘要：The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show that the WTP was sensitive to the risk formats.
关键词：beef irradiation;relative risk format;absolute risk format;willingness-to-pay;double-bounded CV questions