文章基本信息

标题：Membership Segmentation: Issues and Strategies for Cooperatives and Group Marketing Institutions
本地全文：下载
作者：Brooks, Harvey G. ; McCann-Hiltz, Diane
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2001
期号：suppl
页码：63-71
出版社：Journal of Agribusiness
摘要：This article examines the strategies that have been used by cooperatives and group marketing institutions dealing with differentiation of producers into distinct market segments. Based on a comprehensive study of significant agricultural cooperatives and group marketing institutions in Alberta, Saskatchewan, Minnesota, North Dakota, and South Dakota, the authors attempt to explain the rationale behind these strategies and to demonstrate the extent to which these strategies are used by cooperatives and group marketing institutions.