文章基本信息

标题：OPTIMAL SEASONAL ALLOCATION OF GENERIC ADVERTISING EXPENDITURES WITH PRODUCT SUBSTITUTION: SALMON IN FRANCE
作者：Kinnucan, Henry W. ; Myrland, Oystein
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2002
期号：suppl
出版社：Journal of Agribusiness