文章基本信息

标题：Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers
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作者：Harbor, Anetra L. ; Martin, Marshall A. ; Akridge, Jay T. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2006
期号：suppl
出版社：Journal of Agribusiness
摘要：This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.
关键词：brand loyalty;capital inputs;expendable inputs;farmer purchase decisions