文章基本信息

标题：Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S.
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作者：Baer, Alexander G. ; Brown, Cheryl
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2006
期号：suppl
出版社：Journal of Agribusiness
摘要：Many farms have begun operating websites in order to promote their businesses. This study used data from a survey of farms in the northeastern U.S. for the year 2004 in order to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology adoption framework, a Probit model of website adoption was estimated to identify significant relationships. Some sales locations and product types, advertising diversity, high speed Internet connections, and gross farm sales were found to be significantly related to website adoption.