文章基本信息

标题：CREDENCE GOODS: A LABELING PROBLEM?
本地全文：下载
作者：Renck, Ashley Wood
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2003
期号：suppl
出版社：Journal of Agribusiness
摘要：The marketing of credence goods has the potential to increase revenue of agricultural producers. However, process attributes must be related to consumers effectively. This paper examines labeling issues of credence goods. Literature related to credence goods and process attributes is reviewed and the potential for labeled agricultural products is explored.