文章基本信息

标题：AGRICULTURAL, AGRIBUSINESS, AND INTERNATIONAL MARKETING COURSES IN UNDERGRADUATE CURRICULA: ISSUES AND IDEAS
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作者：Wysocki, Allen F. ; Fairchild, Gary F. ; Weldon, Richard N. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2003
期号：suppl
出版社：Journal of Agribusiness
摘要：Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three agricultural economics departments. Size, expertise, interests, and pedagogic philosophy assist in determining the number, mix, and content of courses. Solving these problems includes modulization and increasing depth or breadth, to reflect the changing marketing system and student needs. Educators must continually look outward at the changing food system and inward to their marketing curriculum to assess needs and implement changes as they are warranted.
关键词：agribusiness curricula;agricultural marketing;marketing courses;marketing curricula