文章基本信息

标题：Notas sobre a qualidade da produção leiteira: um estudo de caso sobre a COOPAVEL, (PR)
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作者：Chaves, Gisele de Lorena Diniz ; Boas, Erika B. Vilas ; Esser, Jovir Vicentini 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2004
期号：suppl
页码：93-113
出版社：Journal of Agribusiness
摘要：The new scene of economic globalization and commercial liberalism has instigated the increase of corporative competition. For the cooperative or any other company to survive in the context of tough competition, one of the core issues to be concerned is quality. In order to accompany the present changes, the vision of cooperatives has been facing important modifications. An example of is this is Coopavel (Brazilian cooperative situated in the southern State of Paraná), which has launched a differentiated system of raw milk payment to assure the quality of its received milk, and, consequently, the improvement of its products’ quality. This paper proposes to present a case about Coopavel, analyzing its quality improvement program of milk production.
关键词：Cooperativism;Quality;Coopavel;Milk