文章基本信息

标题：Consumer Response to Genetically Modified Foods
本地全文：下载
作者：Brant, Molly ; Tilley, Daniel S. ; Mowen, John C. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
出版社：Journal of Agribusiness
摘要：The consumer trait and characteristic identification, and corresponding relationship to the genetically modified food product's negative reactions was determined from a 354 respondent, 130 item mailed survey. The survey and partially mediated model from Mowen's 3M Model of Personality and Motivation explained how personality traits influence genetically modified food reactions.