文章基本信息

标题：How Much is E-Commerce Worth to Rural Businesses?
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作者：Watson, Susan ; Nwoha, Ogbonnaya John ; Kennedy, Gary A. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
出版社：Journal of Agribusiness
摘要：The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities associated with various business profiles to determine the willingness to pay for an e-commerce presence.