文章基本信息

标题：Enhancing the Contribution of Trade Liberalisation in Environmental Services to Sustainable Development
本地全文：下载
作者：Kirkpatrick, Colin ; George, Clive ; Scrieciu, Silviu Serban 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
出版社：Journal of Agribusiness
摘要：In the last decade, a fundamental phenomenon came to the fore in the business environment: more and more companies are offering total solutions to their customer instead of standardized products or services. Although this trend has already been studied extensively in literature, little has been said about the impact of this phenomenon on the supplier's channel management. This article develops propositions concerning the influence of a total solutions strategy on a company's channel management, rooted on an extensive literature review and case-based research in the Belgian industrial market.
关键词：Total solutions;Channel management;Channel relationships;Relationship management