This article examines the frames of reconciliation policies in the Ist, IInd and IIIrd National Equality Plan. It explains how the problem of reconciliation has been politically constructed and formulated in these documents. It seeks to understand the way in which the frames are gendered or not, exploring some characteristics of the policy making of equality policies in Portugal, its actors, dynamics and political opportunities structures. The frame analysis reveals a formulation of the problem focused on familism, what offsets the gendered dimension of the reconciliation issue.