This is an analysis of religious activism and the inclusion of abortion in the 2010 electoral debate. In order to examine the collective and individual actions of religious actors in both Executive and Legislative disputes, the article is organized in three sections, starting with the analysis of the maneuvers by Catholic and Protestant conservative groups to interfere in the presidential race. Next, it examines electoral campaigns of candidates from the religious field to the Federal Chamber in the Websphere and the importance of the religious dimension in the biographies and political performances of those individual actors. In the third section and as a conclusion, the article establishes connections between individual and collective political projects and demonstrates the reactive nature of "Conservative Religious Activism" towards advances of the movements in the field of feminism and of sexual diversity in the country.