文章基本信息

标题：Mandarin Market Segments Based on Consumer Sensory Evaluations
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作者：Campbell, Benjamin L. ; Nelson, Robert G. ; Ebel, Robert C. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2008
页码：43-55
出版社：Journal of Agribusiness
摘要：Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios.