文章基本信息

标题：Consumer Demand for Ahi Poke (Raw Tuna Salad) in Hawaii
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作者：Fernandes da Costa, Pedro M. ; Hu, Wuyang ; Pan, Minling 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2009
期号：suppl
出版社：Journal of Agribusiness
摘要：Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that many consumer eat ahi poke frequently and different consumer profiles will lead to large differences in their demand. Information obtained in study may help producers and retailers to better target their marketing strategies and increase sales.
关键词：Ahi Poke;Demand;Hawaii;Tobit