文章基本信息

标题：Valuations of ‘Sustainably Produced’ Labels on Beef, Tomato, and Apple Products
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作者：Tonsor, Glynn T. ; Shupp, Robert S.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2009
页码：371-383
出版社：Journal of Agribusiness
摘要：This study evaluates consumer perceptions of what “sustainably produced” food labels imply and estimates corresponding demand for products carrying these labels. Results suggest that the typical U.S. consumer is not willing to pay a positive premium for beef, tomatoes, or apple products labeled as “sustainably produced.” Demand is particularly sensitive to inferences consumers make regarding what a “sustainably produced” food label implies. Suggestions for future work and implications of standardizing the definition of sustainability are provided.
关键词：consumer perceptions;credence labeling;production practices;sustainable;U.S. consumer demand;willingness to pay