文章基本信息

标题：Can Organically Produced Foods Attract South Korean Consumers?
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作者：Florkowski, Wojciech J. ; Nambiar, Padmanand Madhavan ; Suh, Dong-Kyun 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
期号：Suppl
出版社：Journal of Agribusiness
摘要：Differences in perception of organic and conventional foods matter to food suppliers and retailers. Using survey data collected from 1,100 female residents of seven urban centers in Korea this study applies the logit technique to identify consumer and household characteristics that influence the perception differences regarding six attributes. Results indicate the importance of household income with regard to organic food preference and the opposite effect of education. Perceptions also differed across locations, while the effects of other characteristics varied in case of the six attributes. Food marketers must account for income, education and location of consumers to plan sales strategies.