文章基本信息

标题：Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears
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作者：Zhang, Huifang ; Gallardo, Rosa Karina ; McCluskey, Jill J. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
期号：Suppl
页码：105-117
出版社：Journal of Agribusiness
摘要：Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers’ willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.
关键词：pears;sensory;willingness to pay