文章基本信息

标题：Bánffi Soda Limited Partnership
本地全文：下载
作者：Kiserdi-Pallo, Imola ; Baker, Gregory A.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
期号：Suppl
页码：193-204
出版社：Journal of Agribusiness
摘要：The Bánffi Soda Limited Partnership (Bánffi) case describes a small, family-owned Hungarian soda water producer. The company faces several challenges, including declining industry sales, changing market structure, and increasingly popular substitute products. The case challenges students to work with the limited company, market, and industry information that is typically available to small businesses. Students are asked to summarize the competitive situation for the company and develop and analyze several alternatives to help the company improve profitability.
关键词：strategy;competitor analysis;soda water;Hungary;teaching case