文章基本信息

标题：PREVALENCE OF THE APPLICATION OF INTEGRATED PEST CONTROL AND INTEGRATED PRODUCTION TECHNIQUES IN FRUIT (APPLE) PRODUCTION IN HUNGARY
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作者：Lehota, Jozsef ; Szabo, Zoltan ; Lehota, Zsuzsanna 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
期号：Suppl
页码：79-90
出版社：Journal of Agribusiness
摘要：The introduction of integrated crop protection and integrated fruit (apple) production technologies in commercial production and its development into a marketing strategy are indispensable if the risks relating to chemical residues are to be mitigated. In the framework of the 6th Network of Excellence programme we reviewed the conditions of the introduction of the technologies and the role of retail chains in seven countries. The methods used in the study included questionnaire survey and the conducting and evaluating of semi-structured expert interviews. The components of consumer behaviour were studied on a sample of 328 customers (of a hypermarket and a supermarket), in expert interviews with employees of two retail chains in charge of purchasing goods, with 6 fruit (apple) suppliers (3 wholesalers and 3 POs), as well as 11 fruit growers. Domestic and international experience was compared and evaluated in the course of the research.
关键词：integrated crop protection;integrated fruitproduction (apples);questionnaire survey and expert interviews;producers;POs;wholesalers and retailers