文章基本信息

标题：Farmers of the Future: Market Segmentation and Buying Behavior
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作者：Boehlje, Michael ; Doehring, Todd ; Sonka, Steven T. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
页码：52-68
出版社：Journal of Agribusiness
摘要：Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.
关键词：Structural change;Buying behavior;Marketing strategy;Farm size