文章基本信息

标题：Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“
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作者：Helmle, Simone
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2005
期号：suppl
页码：275-283
出版社：Journal of Agribusiness
摘要：This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories, hypotheses about the structures of personal values were proposed. Such structures are the perception of an alternative lifestyle as something normal, sympathetic ideas towards farm production and ideas about selfsufficiency. A strong point of the analysis is the abundance of empirical material, but the small number of cases and the subjects strong philosophical nature are restrictive.
关键词：consumption;organic food products;narrative interview;grounded theory