文章基本信息

标题：An industry endorsed strategic plan for the Australian venison industry
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作者：Cox, Rodney J. ; Watson, Geoff K. ; McRae, Timothy B. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2006
期号：suppl
页码：14-25
出版社：Journal of Agribusiness
摘要：The process of developing and successfully achieving endorsement of a strategic plan formulated for the Australian Venison Industry is presented in this paper, the first in a series of four papers on this theme. The endorsed strategic plan recommends that the industry should establish market focussed alliances with the aim of delivering a specified product to an identified target market. It also proposes generic industry policies and initiatives and suggests a stronger commercial focus for the RIRDC research model. The development process of the strategic plan relied on the integration of both analytical and relationship methodologies. This paper will detail the rationale underpinning this integrated approach together with its application to developing a strategic plan that could be ultimately supported by the industry.
关键词：venison;strategic plan;industry endorsement