文章基本信息

标题：Abstraction and Product Categories as Explanatory Variables for Food Consumption
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作者：Barrena Figueroa, Ramo ; Sanchez Garcia, Mercedes
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2008
期号：suppl
出版社：Journal of Agribusiness
摘要：An understanding of the process by which consumers match consumption choices to personal values is powerful aid to guide strategic market orientation. It is of particular importance in the highly saturated food markets of developed countries, where consumer needs are shifting closer and closer towards the search for quality and emotional benefits. This study sets out to explore variation in the consumer choice structure in relation to three products with different levels of search, experience and credence attributes, using means-end chain theory. The results suggest the presence of an emotional component in foods that increases in complexity (becomes more abstract) with the number of credence attributes associated with the product; a fact worthy of the consideration of product managers when designing marketing strategies.
关键词：quality;the information economy;search;experience and credence goods;means-end chain;laddering;abstraction