文章基本信息

标题：Assessing Input Brand Loyalty among U.S. Agricultural Producers
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作者：Harbor, Anetra L. ; Martin, Marshall A. ; Akridge, Jay T. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2008
页码：17-34
出版社：Journal of Agribusiness
摘要：This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.
关键词：brand loyalty;dealer loyalty;capital inputs;expendable inputs;farmer purchase decisions