文章基本信息

标题：Resultados de la investigación "Publicidad y Sexismo: La mirada crítica del alumnado universitario"
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作者：Julia V. Espín López ; Pilar Folgueiras Bertomeu ; Ma. Inés Massot Lafon 等
期刊名称：Revista de Investigación Educativa
印刷版ISSN：0212-4068
电子版ISSN：1989-9106
出版年度：2007
卷号：25
期号：1
页码：235-257
语种：Spanish
出版社：Asociación Interuniversitaria de Investigación Pedagógica
其他摘要：This work is the result of two researches finances by the Institut Català de les Dones (Woman Catalan Institute) developed by GREDI/DONA Group from 2002 to 2003, focused on the identification of sexist bias at the advertising and at the mass media. The conclusions obtained with these researches allowed to confirm need to prepare didactic equipment for helping young people to develop their critical judgment and sensitize them towards the gender fairness. The aim of the research developed in 2005 has been creating and validating a formative module for the university students. The fight for a peer society require, among other measures, drawing up pedagogical materials that help young people to identify the sexist stereotype manifested at the advertising practices, sensitizing them to the gender fairness in such a current and critical subject as the intervention of the mass media in the social dynamics.
关键词：Gender; non sexist orientation; stereotypes and sexist bias in advertising; university teaching; and assessment research