文章基本信息

标题：Theory of imagery in studies of the change process
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作者：Denize Grzybovski ; Cristhiane Oliveira da Graça Amâncio ; Elcemir Paço-Cunha 等
期刊名称：BAR - Brazilian Administration Review
印刷版ISSN：1807-7692
电子版ISSN：1807-7692
出版年度：2007
卷号：4
期号：2
页码：81-94
语种：English
出版社：Associação Nacional de Pós-Graduação e Pesquisa em Administração
其他摘要：This article aims to demonstrate the analytical power of the imagery concept for an organizational analysis. The gaps in organizational studies justify building new reference pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenomenology investigation and imagery as an object of anthropology and sociology. The analytical perspective follows the sociology of the knowledge and, in this context, applications of anthropology, general sociology, analytical and social psychologies are presented. The result is an organizational imagery accessed by the objectivity of the subjects, through the language, where the images attributed to the reality emerge.
关键词：imagery; organizational studies; organizational change