文章基本信息

标题：Integrating Sustainability into Business Practices: Learning from Brazilian Firms
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作者：Maira Petrini ; Marlei Pozzebon
期刊名称：BAR - Brazilian Administration Review
印刷版ISSN：1807-7692
电子版ISSN：1807-7692
出版年度：2010
卷号：7
期号：4
页码：362-378
语种：Spanish
出版社：Associação Nacional de Pós-Graduação e Pesquisa em Administração
其他摘要：This paper proposes a conceptual model to facilitate incorporation of sustainability into business practices, learning from the context of companies operating in Latin America - more specifically, in Brazil - that excel in terms of sustainability initiatives. Five large companies recognized as leaders in sustainability practices were studied using the grounded theory method. The main result of our study is the identification of a number of influential factors, interconnected according to three broad categories - corporate view, organizational structure and organizational mechanisms - allowing a better understanding of the integration of sustainability into business practices.
关键词：Sustainability; corporate social responsibility; business practices; grounded theory; Brazilian business context