文章基本信息

标题：Significados en controversia estudios de audiencia e identidad cultural
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作者：André Jansson
期刊名称：Estudios sobre las Culturas Contemporáneas
印刷版ISSN：1405-2210
出版年度：2000
卷号：VI
期号：11
页码：55-88
语种：English
出版社：Universidad de Colima
摘要：This article deals with the relationship between cultural identity and media use, focusing on two main questions: (1) How shall the concept of cultural identity be theoretically defined? (2) How is cultural identity related to media use? Although there has recently emerged a growing body of literature focusing on problems related to cultural identity, the veiy concept has rarely been given any distinct definition. This is the case within most disciplines of social science and the humanities. In the extension of the two mentioned questions, therefore, the text proposes a way to approach questions of cultural identity within audience studies. In order to grasp the complex processes through which media use contributes to the creation and expression of contemporary, indeed multiple, cultural identities, audience studies should be situated, methodologically dynamic, hermeneutically reflexive and critical. These four
其他摘要：This article deals with the relationship between cultural identity and media use, focusing on two main questions: (1) How shall the concept of cultural identity be theoretically defined? (2) How is cultural identity related to media use? Although there has recently emerged a growing body of literature focusing on problems related to cultural identity, the veiy concept has rarely been given any distinct definition. This is the case within most disciplines of social science and the humanities. In the extension of the two mentioned questions, therefore, the text proposes a way to approach questions of cultural identity within audience studies. In order to grasp the complex processes through which media use contributes to the creation and expression of contemporary, indeed multiple, cultural identities, audience studies should be situated, methodologically dynamic, hermeneutically reflexive and critical. These four keywords should accompany future, non-reductionist empirical work.