文章基本信息

标题：Hacia una nueva cultura televisiva: Mirada de Mujer en la percepción de los públicos colimenses (resultados de investigación)
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作者：Karla Y. Covarrubias Cuéllar ; Ana B. Uribe Alvarado
期刊名称：Estudios sobre las Culturas Contemporáneas
印刷版ISSN：1405-2210
出版年度：2001
卷号：VII
期号：14
页码：89-126
语种：English
出版社：Universidad de Colima
摘要：The present article presents part of the results of the investigation Toward a New Televisual Culture: Analysis of the Publics of the Soap Opera Mirada de Mujer, prepared through the national network and coordinated by the Programa Cultura in 1998. The methodological approach of this investigation on the soap opera was discussion groups. These investigative results tum upon the hypothesis that there lias been emerging a new televisual culture in Mexico. What has permitted us to play with this hypothesis was a Mexican soap opera that had a great impact in our country in 1998.
其他摘要：The present article presents part of the results of the investigation Toward a New Televisual Culture: Analysis of the Publics of the Soap Opera Mirada de Mujer, prepared through the national network and coordinated by the Programa Cultura in 1998. The methodological approach of this investigation on the soap opera was discussion groups. These investigative results tum upon the hypothesis that there lias been emerging a new televisual culture in Mexico. What has permitted us to play with this hypothesis was a Mexican soap opera that had a great impact in our country in 1998.
关键词：sopa opera; discussion groups; televisual culture