文章基本信息

标题：Oops! Many Marketing Models are Wrong
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作者：Olivier Mesly
期刊名称：Ciencia Ergo Sum
印刷版ISSN：1405-0269
出版年度：2012
卷号：19
期号：3
页码：225-238
语种：English
出版社：Universidad Autónoma del Estado de México
摘要：This paper deals with a touchy subject, that is, the fact that many marketing models found in scientific journals contain modeling errors. This phenomenon has been noted for over thirty years now but little has been done to correct the situation. In order to avoid pinpointing particular authors, this paper will discuss an example found in a newspaper. Proper ways of modeling are thoroughly explained and examples of adequate approaches from marketing authors are provided. The aim of this paper is not to be derogatory towards current marketing literature but rather to make an effort to rectify the way research is done and explained.
其他摘要：This paper deals with a touchy subject, that is, the fact that many marketing models found in scientific journals contain modeling errors. This phenomenon has been noted for over thirty years now but little has been done to correct the situation. In order to avoid pinpointing particular authors, this paper will discuss an example found in a newspaper. Proper ways of modeling are thoroughly explained and examples of adequate approaches from marketing authors are provided. The aim of this paper is not to be derogatory towards current marketing literature but rather to make an effort to rectify the way research is done and explained.
关键词：Research methodology; data percolation; perceived predation; multidisciplinary.etodología de investigación; filtración de datos; depredación percibida; multi...