文章基本信息

标题：Mixing Qualitative and Quantitative Methods in Sports Fan Research
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作者：Jones, Ian
期刊名称：The Qualitative Report
印刷版ISSN：1052-0147
出版年度：1997
卷号：3
期号：4
页码：1-8
出版社：Nova Southeastern University
摘要：Sports fandom consists of cognitive and affective, as well as behavioural components. Existing sports fan research utilises either strong qualitative, or more often, strong quantitative methodologies. The strengths and weaknesses of each approach are outlined, developing the argument that the use of a single methodology often fails to explore all of these components. The use of a mixed methods approach is suggested to counteract this weakness and to enhance research into the sports fan.