文章基本信息

标题：Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey
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作者：Hu, Wuyang ; Woods, Timothy A. ; Bastin, Sandra 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2011
页码：243-258
出版社：Journal of Agribusiness
摘要：This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other.
关键词：blueberry;payment card contingent valuation;value-added;willingness to pay