文章基本信息

标题：Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof
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作者：Langen, Nina ; Grebitus, Carola ; Hartmann, Monika 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
出版社：Journal of Agribusiness
关键词：auctions;coffee;Fair Trade;organic;cause-related marketing