文章基本信息

标题：Effectiveness of information communication technology in rural insurance
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作者：Thamodaran, Varadaraju ; Ramesh, Mahalingam
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
页码：98-105
出版社：Journal of Agribusiness
摘要：Information and communications technologies are a device set of technological tools and resources used to communicate rural people about to disseminate awareness, create interest and to stimulate enroll intentions of insurance. It has enabled countries to leapfrog traditional modes of service delivery and make manifold improvements in process effectiveness and efficiency. Widespread adoption and application of information communication technology across the different fields of society and the economy is presently considered to be the key factor behind boosting competitiveness and developing an informed society. In general, information communication technology and its tools that people use to share, distribute, information gathering and to communicate with insurance providers, or in groups, through the use of media such as print, visual and interconnected computer networks.
关键词：Insurance;ICT;effectiveness;rural people;media.