文章基本信息

标题：Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia
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作者：Kuhar, Ales ; Juvancic, Luka
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2010
页码：70-83
出版社：Journal of Agribusiness
摘要：A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.
关键词：consumer behaviour;fruit and vegetable;organic food;integrated agricultural production;ordered probit model;Slovenia