文章基本信息

标题：Willingness to pay for a local food label for lamb meat in Spain
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作者：Gracia, Azucena ; de Magistris, Tiziana ; Nayga, Rodolfo M., Jr. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2011
期号：Suppl
出版社：Journal of Agribusiness
摘要：The aim of the paper is to assess consumers’ willingness to pay (WTP) for a local food produced in a less-favoured area in the Aragon region (Spain). In particular, we examine whether consumers value lamb meat products (lamb and suckling lamb) labelled as “Ojinegra from Teruel”, traditionally produced in these area. We use a nonhypothetical experimental auction to elicit Spanish consumers’ WTP for “Ojinegra from Teruel” labelled lamb products. Results show that consumers are willing to pay a positive premium for a lamb and suckling lamb labelled as “Ojinegra from Teruel”.
关键词：Aragon;auction;label;preferences;willingness to pay