文章基本信息

标题：Incentive Design to Enhance the Reach of Weight Loss Program
本地全文：下载
作者：You, Wen ; Hashemi, Ali ; Boyle, Kevin J. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2011
期号：Suppl
出版社：Journal of Agribusiness
摘要：This study employed stated-preference methods to elicit individuals’ program participation preference towards different financial incentive attributes. The results of this study show promise for the use of carefully designed incentive programs to raise participation in weight loss programs. Results show that a fungible payment form is important for the incentive to be effective in reach (i.e., cash and grocery gift-cards are preferred over gym passes and waivers of insurance co-payments). Furthermore, immediate payment is preferred over delayed payment.
关键词：Financial Incentives;Program Reach;Random Parameter Logit